Guides
Medical advertising rules in the UAE.
Doctors in the UAE may advertise on social media, but the content is pre-approved and the rules differ by emirate. These guides explain what the regulators actually require, and link to the primary sources so you never have to take our word for it.
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Can doctors advertise on social media in the UAE?
Yes, but it is regulated. A plain-English guide to the DHA, MOHAP, DoH Abu Dhabi and Dubai Healthcare City rules that govern what doctors may post.
Read the guideDHA social media advertising standards for doctors, explained
What the Dubai Health Authority's Standards for Medical Advertisement Content on Social Media actually require — including the rules that apply to your personal account.
Read the guidePatient consent for social media posts in the UAE
Before-and-after photos, testimonials and case videos all require documented written consent. What the consent must cover, and how long it lasts.
Read the guide